Winning ad
All workThe first line on screen
Case 31 of 46
Mummy Song
The same 30-day structure with a mummy whose eyes feel like sandpaper, made for the Halloween push.
- Format
- Animated
- Niche
- Eye health
- Cut on this page
- 1:00
- Aspect ratio
- 9:16
This is what would happen to a woman whose eyes feel like sandpaper every morning…
Anatomy of the ad
The edit, beat by beat. Play the video or click a clip on the timeline.
0:00Click a clip to jump there1:00
0:100:200:300:400:50
V1A1Frame by frame
Click a frame to play from that moment.
What I did
Script and offer came from the client. Generation and edit were mine.
- Consistent AI character across every shot
- Seasonal art direction on a proven structure
- Word-by-word captions kept clear of faces
- Sound design and music mix built for retention
