All workThe first line on screen
Case 16 of 46
Old Car, Like New
A 28-second selfie testimonial: an old car that looks new, the reason, and a dad who got a set too.
- Format
- Real-footage UGC
- Niche
- Car accessories
- Cut on this page
- 0:28
- Aspect ratio
- 9:16
I've never seen a car this old look this new.
Anatomy of the ad
The edit, beat by beat. Play the video or click a clip on the timeline.
0:00Click a clip to jump there0:28
0:040:080:120:160:200:24
V1A1Frame by frame
Click a frame to play from that moment.
What I did
Script and offer came from the client. Generation and edit were mine.
- Pacing tuned for the first three seconds
- Punch-in word hits in the brand red
- Word-by-word captions kept clear of faces
- End card with a clear tap target
Tools
- Creator footage
- Premiere Pro
- Custom motion engine
