All workThe first line on screen
Case 33 of 46
Gary's Knee
The knee is the character. Twenty-four seconds, one joke, one product.
- Format
- Animated
- Niche
- Joint care
- Cut on this page
- 0:24
- Aspect ratio
- 9:16
Meet Gary's knee. It's filed 312 complaints this year.
Anatomy of the ad
The edit, beat by beat. Play the video or click a clip on the timeline.
0:00Click a clip to jump there0:25
0:040:080:120:160:20
V1A1Frame by frame
Click a frame to play from that moment.
What I did
Script and offer came from the client. Generation and edit were mine.
- Consistent AI character across every shot
- Sticker labels that land each complaint
- End card with a clear tap target
- Sound design and music mix built for retention
Tools
- Higgsfield
- Kling
- Seedance
- Premiere Pro